780000 viewings in 7 days! That's what this series of 3 Lenovo ads had achieved by 29 October on one of the YouTube-like sites in China. The campaign follows the fortunes of two colleagues - one, the "alpha male", the other an IdeaPad Y430 user. Thanks to the various features of his computer, the underdog manages to stay on top. Office War 1 - Virus protection Office War 2 - Shock resistance Office War 3 - Face recognition Lenovo is flying high on its China - homeground; with HP and Dell working hard to cut its lead there. Globally, Lenovo share was at 7.3% Q3 2008 (down from 7.8% the quarter before). Hewlett Packard claimed 18% share of global shipments and Dell 13.6%. In the US, Apple overtook Acer in Q3, scoring 9.5% and third spot (up a full one per cent on Q2).
Tags: computer, china, chinese, beijing, lenovo, Y430, dell, hewlett, hp, acer, asus, apple, mac, USA, advertising, ad, TV, spot, funny, comedy, cool, brand, marketing, internet, toshiba, sony, popular, zany, laptop, notebook
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